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Digital Marketing Manager (3221)

  • Salary:
    £45,000 - £55,000 depending on experience
  • Location:
    Monument Place
  • Contract Type:
    Permanent
  • Closing Date:
    17 October 2025

Digital Marketing Manager based at Monument Place, near London Bridge 

 Ready to take ownership of a high-profile digital marketing portfolio that reaches millions of customers every year? 

We're looking for a Digital Marketing Manager to lead our paid digital and always-on performance strategy for Govia Thameslink Railway, the UK's biggest rail franchise and home to Southern, Thameslink, Great Northern and Gatwick Express. 

This is a hands-on, high-impact role where you'll define and deliver our performance marketing strategy, driving scalable, sustainable growth across our digital sales funnel. As our in-house expert, you'll lead our relationship with a dedicated digital agency team, champion best practice, and work closely with colleagues across Campaigns, Brand & Content, CRM and Digital to ensure our marketing truly connects with customers. 

Your work will span everything from driving Always On, PPC and SEO for large-scale UK brand campaigns to creating digital strategies that reach European travellers arriving through the airports we serve. It's a role with real variety, visibility and room to grow. 

You'll drive two headline KPIs: 

  • Growth in incremental revenue from paid digital media (within ROI limits) 
  • Growth in online market share (sales from GTR-owned web vs. third-party web) 

You'll take ownership of: 

  • Performance activity across PPC, Paid Social and Programmatic channels 
  • Developing and executing SEO and CRO strategies across four GTR brand websites 
  • Championing data-led decision making and continuous optimisation across digital touchpoints 

What you'll bring: 

  • 3–5 years' experience in digital marketing (client or agency side) 
  • Proven success in building and executing multi-channel growth strategies that deliver measurable revenue 
  • Hands-on experience with key platforms including Google Ads, Meta Business Manager, Google Analytics and Google Search Console (or equivalent) 
  • Strong understanding of SEO and CRO best practices and how to apply and communicate these across teams 
  • Background in high-volume B2C e-commerce, ideally travel, transport, retail or leisure 
  • Passion for data, testing and measurable growth, with a commercial focus and test-and-learn mindset 
  • Experience managing external agencies and suppliers 

What's in it for you: 

An ambitious salary, eligibility for our final salary pension scheme, free travel on all GTR services, up to 75% discount on other train operators, and a benefits package designed to support your career and wellbeing. 

Join us and help deliver smarter, more connected journeys across the South East. 


 

Benefits

Pension

Pension

Staff Travel

Staff Travel

Childcare Vouchers

Childcare Vouchers

Extra Holidays

Extra Holidays

Discount Scheme

Discount Scheme

Long Service Awards

Long Service Awards

Employee Assistance Programme

Employee Assistance Programme

The Transport Benevolent Fund

The Transport Benevolent Fund

In-House Occupational Health Department

In-House Occupational Health Department

Cycle to Work Scheme

Cycle to Work Scheme

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