Digital Marketing Manager (3221)
- Salary:£45,000 - £55,000 depending on experience along with excellent benefits
- Location:Monument Place
- Contract Type:Permanent
- Closing Date:16 January 2026
Digital Marketing Manager (Performance)
Monument Place, near London Bridge (hybrid)
If you're a performance marketer who enjoys solving real commercial problems at scale, this role will give you plenty to get stuck into.
We're looking for a Digital Marketing Manager to shape and lead our always-on digital performance activity across paid social, paid search and programmatic display. The role sits within Govia Thameslink Railway, the UK's largest rail franchise, serving millions of customers each year through Southern, Thameslink, Great Northern and Gatwick Express.
This is a hands-on role with genuine autonomy. You'll define and deliver day-to-day performance activity, using data, judgement and testing to drive sustainable growth across our digital sales funnel. You'll work closely with a dedicated digital agency team and collaborate with colleagues across Campaigns, Brand & Content, CRM and Digital to ensure performance activity complements wider marketing campaigns and delivers measurable impact.
This role will suit someone who enjoys being close to performance data, making decisions day to day, and improving results through testing and optimisation.
The scope is broad and varied, from optimising always-on PPC and paid social for large-scale UK brand campaigns, to activating performance activity that supports international travellers arriving through the airports we serve. It's a role with visibility, pace and room to broaden your performance remit.
You'll help drive
- Incremental revenue growth from paid digital media, within agreed ROI parameters
- Stronger performance across GTR-owned digital channels
You'll take ownership of
- Day-to-day performance activity across PPC, Paid Social and Programmatic
- Performance-led optimisation across digital touchpoints, informed by insight and testing
- Working with agency partners to challenge thinking, prioritise effectively and continuously improve results
What you'll bring
- 3–5 years' experience in digital or performance marketing (client or agency side)
- Proven experience delivering performance activity that drives measurable commercial outcomes
- Hands-on experience with platforms such as Google Ads, Meta, Google Analytics and Search Console (or equivalent)
- A solid understanding of how SEO supports performance marketing
- Experience operating in high-volume B2C environments (travel, transport, retail or leisure advantageous)
- A data-led, commercially minded approach with a strong test-and-learn mindset
- Confidence working with agencies and senior stakeholders
What's in it for you
A competitive salary, eligibility for our final salary pension scheme, free travel across all GTR services, up to 75% discount on other train operators, and a benefits package designed to support your career and wellbeing.
Join us and help shape how millions of customers experience rail travel every day.
Benefits
Pension
Staff Travel
Childcare Vouchers
Extra Holidays
Discount Scheme
Long Service Awards
Employee Assistance Programme
The Transport Benevolent Fund
In-House Occupational Health Department
Cycle to Work Scheme
Testimonials
What our staff say
“I work as part of the Fleet Infrastructure team, which means ensuring our 18 Engineering locations operate safely and efficiently. We oversee all building and track maintenance works as well as various minor and major projects across the network.”
Hannah Richards
Fleet Infrastructure Administrator
“I started in a small ticket office back in 1996 and have continued to work my way up ever since. A previous manager told me about a job he’d seen advertised for a trainer. ’d never considered a job in HR or mentoring before then, but he said I’d be perfect for it and I haven’t looked back since!”
Zoey Hudson
Head of Talent, Diversity and Inclusion
“Since April, I’ve helped to support our Kickstart Scheme. It’s been a really rewarding process to be part of because I know first-hand how tough it can be to find work once you’re out of it.”
Jack Gow
Mobile Station Manager
“I love the freedom that comes with being a train driver. Obviously, there are rules and regulations to follow as well as duties and commitments to carry out, but in a way, you’re sort of your own boss, which is nice.”
Ashley John
Train Driver
“I’m a Thameslink passenger host and team leader based at Luton station and I’m currently doing a Level 3 Supervisor apprenticeship so that I can improve my skills even further. I was hesitant to do the apprenticeship at first because of my age – I left school over 60 years ago without any qualifications! It’s been hard to get back into the routine of learning again.”
Bob Bryce
Passenger Host Team Leader
“It was my brother’s suggestion to join the railway. He was already working in the industry and knew I had some university bills to pay off so told me to give it a go, get out of debt and see what I wanted to do next. After a while, it just felt like actually – this is exactly where I’m meant to be. I’m part of a great team and the on-board department as a whole are brilliant to work with. I feel at home here.”
Tonderai Matizha-Johnson
Area Operations Manager
“When I saw that GTR was advertising places for its apprenticeship scheme I looked into it straight away because I thought it was a great opportunity to learn whilst getting real life experience in a 9-5 job. I applied for a level three business administration apprenticeship and was thrilled to find out I had a place on the course! I was so excited that I didn’t even mind it was based 250 miles away from where I lived.”
Harriet Dee
Team Administrator
“Working for GTR is very rewarding and fulfilling. You really feel like you're making a difference to customers, no matter what role you're in as at the end of the day they're the heart of our business. I’ve had lots of opportunities to explore other aspects of the business including supporting our station staff and gaining my Train Dispatch Licence which has been enriching for my experience here.”
Maggie Luckhurst
Platform / Train Dispatch
“If you’ve always had an interest in rail, or maybe you’re just curious to find out what working in the railway might look like, GTR is the operator to go for. Not many companies do an official work experience program and this unique opportunity will give you a good grounding with varied activities to help you find the best place in the railway for you. It certainly did it for me.”
Nathaniel Owen
Station Manager